07 May 2015
Sesame Street's Elmo and Grover visited Sturt Street Primary School to launch a new road safety early childhood education program.
The new campaign - Elmo Stays Safe - teaches pre-school aged children, their parents and carers about safe road practices. It has been developed by Kidsafe in partnership with Sesame Workshop with the support of the Government of South Australia, Motor Accident Commission, RAA and Holden.
Elmo Stays Safe covers a range of key topics for children, including child restraints, crossing the road, walking down the street, driveway safety and car park safety.
The aim of the campaign is reducing the amount of road related childhood deaths and serious injury. In the last five years, 54 children aged between 0 and 15 were killed or seriously injured as pedestrians on South Australian roads and a further 152 children sustained minor injuries.
The program has been launched during UN Global Road Safety Week, which has a theme this year of children and road safety.
Elmo Stays Safe resource packs will be distributed to all early childhood sites across South Australia including pre-schools, kindergartens, childcare centres and family day care services.
For more information on the campaign go to the Kidsafe website.
The department has committed to improve safety along its transport networks and to provide some practical responses to incidents of object throwing.
The South Australian Government conducted an audit of speed cameras to ensure they are operating for safety purposes and not to raise revenue.
Works to upgrade the intersection of Cross Road, Duthy Street and Harrow Terrace, Kingswood will occur this weekend; Saturday and Sunday, 20 and 21 April.
New traffic lights and more right-hand turn lanes will be added to the junction of Bridge Road and Maxwell Road, in Para Hills, as part of a $7.23 million safety upgrade set to commence on Sunday.