Road safety is personal

21 January 2015

A new online campaign reminds us that the road toll is about people - relatives and friends - not just a number. 

“Road safety should be a priority for everyone and central to this campaign is a thought-provoking video which asks the very personal question: are we comfortable with losing a loved one on the road?” Mr Piccolo said.

“The video, which features the views of South Australians about road fatalities, is a poignant reminder that it is easy to become detached from road crash statistics.

“Disappointingly, last year our road toll was 107 and this year we’ve already had six fatalities. It seems obvious but we need to remind the public that every person lost on our roads is someone’s mother or father, sister, son or friend.”

Motor Accident Commission General Manager Road Safety Michael Cornish said the video reinforced research which showed that many people did not consider that they might be affected by a road crash.

“Perhaps we may have come to expect that the road toll is an unfortunate but unavoidable part of using our road system,” Mr Cornish said.

“However, this takes on a very different connotation when it becomes a personal matter for ourselves or our family. Our message to road users is simple: please don’t be complacent while driving – make the decision to do the right thing.”

Mr Piccolo said he was encouraged that South Australians were becoming more aware of the causes of road crashes.

“One of the pleasing things to come out of our interaction with the public was their ability to identify some of the mains reasons people are dying or getting injured on our roads and hopefully this means our message is getting through,” he said.

“I would ask everyone to take a moment to watch this video and share it on social media to spread the message.

“We can all play a role in saving lives on our roads - every driver, every motorcyclist, every pedestrian and every cyclist is responsible.”

Latest news

64x64

Four new red light and speed cameras activated

10 Dec 2019

Motorists are advised that four new red light and speed cameras have been activated today, Tuesday, 10 December, at high-priority locations.


64x64

New red light and speed camera activated in Ingle Farm

05 Dec 2019

Motorists are advised that a new red light and speed camera has been activated today (Thursday, 5 December) at the intersection of Montague Road and Walkleys Road, Ingle Farm.


News archive

Road safety works

64x64

Pedestrian crossing upgraded at Brighton Surf Life Saving Club

06 Dec 2019

Pedestrian safety is set to be improved at a busy wombat crossing in front of the Brighton Surf Life Saving Club, with construction underway on a $128,000 safety upgrade.


64x64

Ayliffes Road surfacing works

04 Jul 2019

Road surfacing works will be undertaken on Ayliffes Road, St Marys this weekend, as part of the Darlington Upgrade Project.


Road safety works archive


Subscribe

Facebook Twitter YouTube