Be safe, be seen & look good

3 June 2014


At the recent Velo-city Global conference in Adelaide, Luke Elrath demonstrated some innovative, everyday cycling clothes with integrated reflective components and modifications to make cycling safer and more comfortable.

The reflective elements are highly visible at night but subtle at other times - such as a jacket collar that can be flipped up to reveal a reflective backing and jeans cuffs with built-in reflective strips.

Elrath says, "I want my clothes to be comfortable when I am riding my bike (which is daily, almost everywhere I go), I want them to make me easy for motorists to see at night, and I want them to look good.

"My favourite part of this trend is that to the untrained eye all these garments just look like … clothes. ... I can reach into my drawer and know that I have several choices of pants, shorts, shirts and jackets that look casual, fit in at the office or the coffee shop, and still have the features that allow them to excel on the bike."

Find out more about Luke, a Philadelphia-based forensic investigator, and what he calls the 'sartorial cycling revolution' at


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