07 May 2015
Sesame Street's Elmo and Grover visited Sturt Street Primary School to launch a new road safety early childhood education program.
The new campaign - Elmo Stays Safe - teaches pre-school aged children, their parents and carers about safe road practices. It has been developed by Kidsafe in partnership with Sesame Workshop with the support of the Government of South Australia, Motor Accident Commission, RAA and Holden.
Elmo Stays Safe covers a range of key topics for children, including child restraints, crossing the road, walking down the street, driveway safety and car park safety.
The aim of the campaign is reducing the amount of road related childhood deaths and serious injury. In the last five years, 54 children aged between 0 and 15 were killed or seriously injured as pedestrians on South Australian roads and a further 152 children sustained minor injuries.
The program has been launched during UN Global Road Safety Week, which has a theme this year of children and road safety.
Elmo Stays Safe resource packs will be distributed to all early childhood sites across South Australia including pre-schools, kindergartens, childcare centres and family day care services.
For more information on the campaign go to the Kidsafe website.
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