27 May 2014
Fatality Free Friday asks road users to pledge to themselves, their family and friends to drive safely and obey road rules.
The campaign is an initiative of the Australian Road Safety Foundation and will be held nation-wide on Friday 30 May 2014.
The public will be able to take the pledge by signing the inflatable pledge car in Rundle Mall, Adelaide.
Otherwise, the public can pledge online at: www.fatalityfreefriday.com.au
Minister for Road Safety, Tony Piccolo invited all South Australians to support this important event.
“Road safety is a significant issue in our community – one death on our roads is too many,” Mr Piccolo said. “We want motorists to remember the road safety message every time they get behind the wheel – and Fatality Free Friday allows us to emphasise this message.
“People need to realise that when they drive inappropriately, they are not only putting their own lives at risk but the lives of other road users.”
While a Friday free of any fatalities across the nation is the ultimate goal for 30 May, drivers need to concentrate on safety all year round.
Fatality Free Friday founder, Russell White said support from community leaders was imperative to help spread the road safety message and ultimately save lives.
“We all have a role to play in reducing the road toll,” Mr White said. “It isn’t that drivers go out purposely looking for an accident, it’s that they don’t actively look to avoid one either.
“What we’re asking people to pledge is simple - slow down, stay off the phone, stick to the road rules, you never know - the life you save may belong to someone you love.”
MAC General Manager Road Safety, Michael Cornish said days such as Fatality Free Friday were a good way to generate road safety discussions.
“But we must not forget that our driving laws exist year-round,” Mr Cornish said. “It is inexcusable that excessive speed, drink driving, inattention and non-seatbelt wearing continue to be among the major contributing factors in serious injury and fatal road crashes on South Australian roads.”
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