16 Feb 2015
'Keep the Bromance Alive' is the message behind the Motor Accident Commission's latest regional road safety campaign.
The new television adverts share messages about three key road safety issues in regional South Australia - speeding, drink driving and seatbelts.
Last year 68 per cent of fatalities in South Australia occurred in rural areas – 73 of 108 deaths. In December alone, there were 16 fatal crashes in SA and 11 of those were in rural areas resulting in 15 deaths. In addition, 61 per cent of serious injury crashes last year occurred in rural areas.
The Keep the Bromance Alive campaign is not just targeting people who live in rural areas but also those who travel on regional roads.”
Shot in the Adelaide Plains township of Mallala, with locals cast in starring roles, the new commercial will air on regional and metropolitan television.
MAC General Manager Road Safety Michael Cornish said that research shows that one of the most important values in country towns is mateship.
“We want to encourage mates to speak up when they see another mate about to make a bad driving decision by giving them some examples of how they can do that," he said.
The commercial can also be viewed on the MAC website.
Three teams have been awarded the D3 Digital Challenge Launch Pad Award – a $15,000 grant to turn their idea into a prototype to encourage kids to travel actively and safely to and from school.
National Safe Work Australia Week is almost over, however our focus on safety in the workplace continues as we look at more than just physical safety, but also mental health and wellbeing.
Sections of seven roads in the Riverland, Murray Mallee and Murray Bridge will be resealed improving safety and extending the life of each road.
The second stage of a $9 million upgrade of a major rural road connecting the upper Yorke Peninsula towns of Bute and Kulpara will begin in March.